Wednesday, February 26, 2014

Battle against Identity Thief a mobile priority


Call it the Edward Snowden Effect – the fear of big government. Perhaps it’s the frequent news reports of retail business’s consumer data falling victim to hackers. Or maybe it’s the now-common media reports of public disgust with Facebook for changing its privacy settings by stealth.
 
Whatever the reason, the public is wrestling with how to preserve privacy and securely store data in a digital age. A survey by the Pew Research Center’sInternet Project shows how conflicted we are. Roughly 86 percent of respondents said they have taken steps to minimize their presence on the Internet and 55 percent have taken steps to avoid being seen by specific people, organizations or government. And yet, 59 percent said they believe it is not possible to remain completely anonymous online.

Business is sure to take notice of such survey results. It’s no accident, then, that identity and security are one of the highlighted topics at this week’s Mobile WorldCongress in Barcelona, Spain, the annual gathering that is part consumer expo and part thought-leader conference that draws tens of thousands. A forum on security helped kick off the week, and security has remained a topic generating interest all week.

MWC has events planned daily that tie into the conference's theme, mobile identity.

Various products are being unveiled that dovetail into the identity security theme. This week, Samsung followed up last year’s unveiling  of the Knox security solution for its mobile phone Galaxy S5 with Knox 2.0.  Tech website ZDNET reports that new features include both password and fingerprint verification to unlock the phone.

Not just phone sellers are in the mobile identity security game. Biometrics is an emerging area for digital privacy and online security company AVG, which produces virus and malware protection products, led a discussion on Monday on security issues tied to the digital space we live in.

Software also is a focus of new products to enhance security. As MWC began, Verizon and McAfee announced an agreement that would supply software to an expanded group of mobile devices, ZDNET reported. 

The Mobile World Congress (MWC) is designed to showcase what will be the big products and trends in mobile technology for the coming year. This year’s event is expected to draw more than 70,000 visitors to Barcelona, according to the Catalan NewsService. With music and cocktail parties laced around the events, CNET’s KentGerman simply calls MWC “the world’s largest wireless party.”

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