|Courtesy of eric chan, Flickr|
While BLE will likely prove useful for payment and banking services, advertisers and marketers are also taking note. BLE provides retailers with an opportunity to scan shoppers' phones, identify personal information such as payment history, and then send highly targeted ads, coupons, or announcements to those shoppers--all in real time.
|Minority Report (2002), Twentieth Century Fox|
Fans walking down Broadway received messages such as -- "Get your picture taken with the Lombardi Trophy, located between 43rd and 44th streets on Broadway". Other messages alerted users to merchandise at nearby kiosks as they walked through MetLife.MLB will be implementing iBeacons in at least 20 stadiums by March, so be on the lookout for a coupon to get your peanuts and Cracker Jack.
In addition, iBeacon and other beacon technologies can be used for other proximity marketing such as hands-free check-ins and in-store mapping and navigation.
|No battery sucking, no hokey-pokeying.|
Courtesy of Aquila, Flickr
BLE also trumps GPS technology as it offers more accuracy inside buildings, especially in regard to individual people. BLE is also relatively cheap, as it will cost large retailers only a couple thousand dollars to outfit its space with enough beacons to keep track of its customers.
Just a thousand or two smackeroos and stores will be able to read your phone like a book...or will they?