On the last day of the Mobile World Congress on Thursday, February 28, AT&T had a lot to celebrate. The company won the "Smartphone Application Challenge" at the 18th annual Global Mobile Awards. Within this category of 600 entries, it judges the participants based on criteria by application developers that enable improvements within the app community including downloading data, security and power consumption. The winner in this category was AT&T with their Application Resource Optimizer which is "a free, carrier-agnostic, open source diagnostic tool that enables developers to analyze the performance of their apps, which allows developers to create more efficient apps," according to the press release. So, the award was not so much an app for consumers but more for developers. Developers can download this tool in order to get recommendations to help optimize their application's performance thereby delivering the highest quality to consumers. After hearing about this award and AT&T's success, perhaps it will bring along even more help to developers. I think that sometimes they can look at just the bottom line and try to get things to consumers for the buck but this is an important system that deserves this award: why? because sometimes just creating the app isn't enough and you have to go back and look at it to always make improvements. With this, it makes it easier for developers to constantly build therefore we, as consumers, are reaping the benefits.
For more information on this award and the ARO, go to the official press release and this video about ARO.
A screenshot from the ARO video promises that when developers use ARO to look at things like WiFi and the wireless network processor, these developers can make improvements thereby "great customer experience."