One capability of this watch is its ability to connect to bluetooth. If you have a smart phone and download a workout app (Mymaprun,) you can connect the watch to bluetooth and transmit your heart rate averages to app as well as your other workouts and rates saved on the app.
Many college students and athletes could find serious use for this watch. Students who run and work out often could use this watch to assist their workouts. Athletes, particularly cross country, can use this watch to monitor their heart rate during long runs.